20 Best Men's Underwear Brands in India in 2026

Let's be honest, most men never think twice about their underwear. You grab what's been working, never question if it could be better, and move on with your day. But what if we told you that upgrading your underwear could actually change how you feel throughout the day? Better support, fresher feel, less irritation, actual comfort that doesn't fade after a few washes.

The truth is, the underwear brands in India have evolved massively. There are options now that didn't exist five years ago. And whether you're looking for the best underwear for men in India, exploring Indian underwear brands for men, or simply trying to figure out which underwear is best for men, you're not alone in being confused by all the choices.

This guide breaks down everything you need to know about the best underwear brands for men. We've analysed over 20 leading brands so you can make an informed choice that actually works for YOUR lifestyle.

Why Your Underwear Choice Actually Matters

Your Daily Comfort: Poor-fitting or low-quality underwear causes constant discomfort, chafing, and the need to adjust throughout the day. Quality underwear keeps you confident and comfortable without a second thought.

Climate-Specific Performance: India's tropical weather demands breathable, moisture-wicking fabrics. The wrong choice leaves you feeling damp and uncomfortable all day. The right choice keeps you fresh.

Skin Health: Low-quality fabrics can trap moisture, creating environments for bacterial growth and irritation. The best men's underwear brands use materials specifically designed to prevent these issues.

Long-Term Value: Premium underwear lasts longer, maintains its shape better, and genuinely costs less over time since you replace it less frequently.

The Top 20 Best Underwear Brands for Men in India

Tier 1: Premium Innovation Leaders

1. DaMENSCH: The Modern Indian Champion

Why It's Leading the Market: Founded in 2018, DaMENSCH revolutionised men's comfort through innovation designed explicitly for Indian climate conditions.

What Makes It Special:

• Deo-Soft Technology: Naturally eliminates odour-causing bacteria through anti-microbial properties
• Neo-Skin Fabric: Feels incredibly soft while maintaining full support and breathability
• Supima Cotton: Sourced from America with fiber length of 1.5 inches (compared to standard 1-inch cotton)

Why Men Choose It: The anti-odour technology is genuinely effective. Combined with moisture-wicking properties and the 500-day replacement guarantee, it's the complete package.

Explore DaMENSCH Innerwear Collection | Browse DaMENSCH T-Shirts & Topwear

2. Maayu: The Eco-conscious Innovator

What's So Special: Premium sustainable underwear using organic materials.

Key Features: 

• 100% organic cotton
• chemical-free production
•  eco-friendly practices
• premium comfort

Pricing: ₹699-₹1,299 per pair
Best For: Environmentally conscious men prioritizing sustainability

3. Calvin Klein: The Global Premium Standard

Why It Matters: Nearly 40 years of perfecting the comfort and style combination.

What You Get:

• Iconic waistband design that's instantly recognizable
• Cotton Stretch technology for superior support
• Consistent quality across all products

Pricing: ₹1,200-₹2,500 per pair
Who It's For: Men seeking internationally recognized premium quality

Tier 2: Heritage Brands You Can Trust

4. Jockey: The Household Name

Why It's Still Relevant: Combines heritage reliability with modern comfort updates.

Strong Points: Multiple fit options, proven durability, widely available, competitive pricing
Pricing: ₹299-₹899 per pair
Best For: Traditional comfort seekers

5. Van Heusen: The Professional's Choice

Why Men Trust It: Perfect blend of professional aesthetics with everyday comfort.

Key Features: Stylish contemporary designs, premium fabric quality, professional appeal
Pricing: ₹499-₹1,199 per pair
Best For: Working professionals who value subtle sophistication

6. Jockey Tencel Micro Modal: Pure Comfort Specialist

What's Different: Combines heritage brand reliability with advanced Tencel technology.

Technology: Stay Fresh properties, superior softness, excellent moisture management
Pricing: ₹599-₹899 per pair
Best For: Men prioritizing softness above all else

Tier 3: Innovative Specialty Brands

7. SAXX: The Anatomical Support Pioneer

The Innovation: Patented BallPark Pouch design providing ergonomic support.

Why Athletes Love It: Exceptional support for active pursuits, moisture-wicking blend, built-in anti-odor treatment
Pricing: ₹1,200-₹2,000 per pair
Best For: Highly active men and athletes

8. Tommy Hilfiger: American Design Heritage

What You're Getting: 40+ years of American design tradition adapted for premium comfort.

Strength: Stylish, recognisable designs, high-quality cotton blends, reliable construction
Pricing: ₹899-₹1,599 per pair
Best For: Men appreciating heritage brands with modern appeal

9. Lux Cozi: The Budget-friendly Dependable

Why Indians Trust It: Decades of delivering everyday comfort at unbeatable value.

Appeal: Breathable cotton, incredible value, straightforward comfort, wide availability
Pricing: ₹149-₹399 per pair
Best For: Budget-conscious men seeking reliable basics

10. Bummer: The Personality-driven Brand

The Unique Angle: For men who want their underwear to make a statement.

What Sets It Apart: Cloud-like Modal fabric, bold, funky prints, and contemporary styling
Pricing: ₹599-₹999 per pair
Best For: Fashion-conscious men expressing individuality

Tier 4: Premium & Sustainable

11. Tailor & Circus: Body-positive Innovation

The Mission: Combining sustainability with ergonomic design for all body types.

Key Features: Eco-conscious sourcing, ergonomic designs, lightweight feeling, sustainable manufacturing
Pricing: ₹899-₹1,599 per pair
Best For: Eco-conscious men seeking inclusive sizing

12. Marks & Spencer: International Premium Choice

British Excellence: Elegant simplicity meets Indian sensibilities.

What You Get: Modal-rich fabrics, tailored, refined fits, premium comfort, understated luxury
Pricing: ₹1,200-₹2,500 per pair
Best For: Men seeking understated luxury

13. Hanes: The Affordable Global Standard

Strength: Proven comfort at accessible prices worldwide.

Appeal: Exceptional softness, proven durability, wide variety, reliable quality
Pricing: ₹299-₹699 per pair
Best For: Value-conscious men needing dependable comfort

Tier 5: Emerging & Specialty Options

14. VIP: The Timeless Indian Favorite

Heritage Factor: Decades of serving Indian men reliably.

Offer: Breathable cotton, simple, effective styling, no-frills reliability, consistent quality
Pricing: ₹199-₹499 per pair
Best For: Traditional men preferring classic simplicity

15. Enamor: The Quality Comfort Provider

Appeal: Comfortable quality at reasonable prices.

Features: Comfortable cotton blends, stylish designs, affordable pricing, good fit consistency
Pricing: ₹399-₹899 per pair
Best For: Men seeking quality at reasonable prices

16. Levi's: Denim Heritage Applied to Underwear

Brand Trust: Leveraging denim expertise for quality construction.

What You Get: Good fabric quality, reliable construction, comfortable designs, heritage brand trust
Pricing: ₹599-₹1,199 per pair
Best For: Levi's admirers wanting consistent quality

17. Modern Crew: The Contemporary Choice

Positioning: Modern designs with quality construction for today's man.

Strengths: Contemporary styling, quality fabric blends, excellent support, good value
Pricing: ₹499-₹899 per pair
Best For: Modern men seeking contemporary designs

18. Dixcy Scott: Budget Pioneer

Mission: Making quality underwear accessible to everyone.

Offer: Affordable pricing, decent fabric quality, wide availability, multiple colours
Pricing: ₹199-₹599 per pair
Best For: Budget-conscious men needing functional basics

19. Amul Macho: The Value Leader

Indian Classic: Delivering comfort at incredible price points.

What It Offers: Ultra-affordable pricing, decent comfort, easy availability, basic reliability
Pricing: ₹99-₹349 per pair
Best For: Extremely budget-conscious men

20. Tryb: The Premium Outdoor Specialist

Specialty Focus: Premium underwear designed specifically for outdoor activities.

Key Features: Premium fabric blends, optimized for active use, superior moisture-wicking, durable construction
Pricing: ₹1,299-₹2,299 per pair
Best For: Outdoor enthusiasts and active men

Quick Brand Comparison:

Different Underwear Types & Materials

Different Styles of Underwear

Briefs:

• Snug fit with maximum support
• Ideal for formal wear and everyday use
• Best for men preferring defined support
• Durability: 12-24 months

Boxer Briefs:

• A combination of boxer length with brief support
• Versatile for most occasions
• Perfect balance of freedom and support
• Popular for athletic activities

Trunks:

• Shorter leg than boxer briefs
• Stylish yet comfortable
• Ideal for men with athletic builds
• Modern favorite among fashion-conscious men

Boxers:

• Loose, unrestricted fit
• Best for sleeping and lounging
• Great breathability for relaxation
• Popular for home wear

Underwear Fabric Comparison Guide:

How to Choose the Best Underwear for Men?

Step 1: Assess Your Lifestyle

• Office Worker: Prioritise comfort and professional appearance → Briefs or boxer briefs
• Active/Athletic: Focus on moisture-wicking and support → Performance fabrics
• Outdoor Enthusiast: Seek durability and quick-dry properties → Technical blends
• Hot Climate Living: Emphasise breathability → Lightweight cotton or bamboo

Step 2: Consider Your Body Type

• Athletic Build: Trunks or boxer briefs provide optimal support
• Larger Frame: Boxer briefs or briefs with extended sizes
• Average Build: Versatile with all styles

Step 3: Identify Your Comfort Priorities

• Support-Focused: Briefs or specialty pouch designs
• Breathability-Focused: Cotton, bamboo, or lightweight blends
• Durability-Focused: MicroModal or premium cotton blends
• Sustainability-Focused: Eco-certifications and organic materials

Common Underwear Problems & How to Fix Them

Problem 1: Riding Up or Chafing

Solution: Wear well-fitted underwear with longer legs (boxer briefs or trunks) featuring moisture-wicking fabrics. DaMENSCH's Deo-Soft collection addresses this with an anti-chafe seam design.

Problem 2: Overheating & Moisture Retention

Solution: Choose breathable fabrics like cotton, bamboo, or performance synthetics. Brands like DaMENSCH incorporate mesh panels and moisture-wicking technology specifically for India's climate.

Problem 3: Visible Underwear Lines Under Tight Clothing

Solution: Opt for seamless designs or low-rise styles that sit below your pants' waistband.

Problem 4: Odour Despite Regular Washing

Solution: Select brands with built-in anti-microbial properties. DaMENSCH's Deo-Soft technology actively neutralizes odors at their source.

Problem 5: Loss of Shape After Washing

Solution: Invest in quality blends like MicroModal or Supima cotton. Proper care (cold water, gentle cycle) is equally important.

Care Instructions for Maximum Longevity

Washing Protocol:

• Machine wash cold (30°C max) with mild detergent
• Use a mesh pouch during washing
• Select a gentle cycle to preserve elasticity
• No bleach or fabric softeners

Drying Best Practices:

• Air dry whenever possible
• Low heat tumble drying if needed
• Hang carefully to maintain shape
• Avoid direct sunlight to prevent fading

Replacement Timeline:

• Basic comfort underwear: Every 6-8 months
• Quality underwear: Every 12-18 months with proper care
• Premium brands: Up to 24+ months with excellent durability

Making Your Choice

Choosing the best underwear for men comes down to understanding your needs, testing options, and paying attention to how each makes you feel. Whether you prioritise innovation (DaMENSCH), sustainability (Maayu), heritage reliability (Jockey), or premium luxury (Calvin Klein), there's a perfect option for you.

Start exploring DaMENSCH's comprehensive innerwear collection to experience innovation-driven comfort, or compare across their diverse product range to find what works best for your lifestyle.

Your comfort deserves this attention. Take the time to find your perfect fit.

Frequently Asked Questions

What makes DaMENSCH one of the best underwear brands for men?

The best men's underwear brands excel in fabric quality (Supima cotton or MicroModal), innovative technologies (moisture-wicking, anti-odor), thoughtful design (anatomical fit, anti-chafe seams), and proven durability. DaMENSCH also guarantees 500-day wear quality.

How do I know which men's underwear is best for my body type?

Athletic builds typically prefer trunks or boxer briefs. Larger frames benefit from boxer briefs with extended sizing. Average builds have flexibility. Trial and comparison help identify your perfect fit.

Are premium men's underwear brands worth the extra cost?

Yes. Premium options offer superior softness that lasts longer, advanced moisture-wicking that keeps you fresher, durability that reduces replacements (saving money long-term), and a better design that improves overall confidence.

Can Indian underwear brands compete with international options?

Absolutely. Brands like DaMENSCH match or exceed international competitors through innovation tailored to the local climate and understanding of Indian preferences.

What's the difference between various underwear brands in odour control?

Standard cotton relies on moisture management. Advanced brands like DaMENSCH use anti-microbial treatments that actively neutralise odour-causing bacteria. For tropical climates, breathability and quick-drying properties prevent the moist environment where odour thrives.